I am a product designer with a background in software development and project management. This experience across the product lifecycle gives me a unique perspective: I design with both technical feasibility and delivery complexity in mind. With five years at a strategic design firm and two years freelancing, I have honed my skills in translating client ideas into innovative design solutions. I am experienced in managing people and complex stakeholder relationships, and have extensive experience in remote environments. I am eager to take on a focused role in product design, creating impactful digital experiences catered to customer needs.
Background
Experience
&Web
Freelance product designer
October 2024 - present
- Helped clients articulate and position their offerings through brand messaging strategy and website design & development.
- Designed digital platforms spanning rental property management, scheduling & routing, CRM systems, and lead tracking.
UXHALE
Co-founder & facilitator
October 2025 - present
- An ongoing joint venture providing professional support to UX/UI designers through talks and workshops covering mindset, growth, and design practice; including sessions for the IxDF and IFAD (a UN agency).
Leanseed
Freelance designer and Project Manager
July 2024 - November 2025
- Rebranded Leanseed to better reflect the renewed company vision and direction.
- Redesigned the website in line with the rebrand (it is launching soon).
- Worked on and created detailed proposals for various client projects across industries like mining and engineering, wellness, and healthcare.
BIGBrave
Project Manager
June 2022 - May 2024
- Led multifunctional teams in the scoping, design, and implementation of various projects across UX/UI design, web and mobile app development, graphic design, motion design and video production.
- Assisted with event planning and management for large sales conferences.
- Translated client ideas into solutions, presenting design and development decisions made by both myself and the various teams.
- Managed project timelines and deliverables, ensuring alignment with project objectives and client expectations.
- Co-facilitated concept and design workshops with clients to ensure alignment with user needs and business objectives.
- Collaborated in business strategy sessions with the managing director and CEO.
Senior Software developer - team lead
July 2021 - June 2022
- Conceptualised, designed and developed multiple client solutions.
- Managed team workload, provided feedback, and liaised with clients.
Software developer
March 2019 - July 2021
- Started as an internship while I concluded my studies
- Worked on the development of multiple platforms, working closely with the lead developer and creative director.
Psi Systems
Freelance designer and developer
August 2018 - January 2019
- Redesigned and implemented interface for a gamified psychological test assessing entrepreneurial potential.
My Financial Mentors
Freelance designer
November 2017 - December 2018
- Created scrollable infographics, motion graphics videos, and printable brochures explaining company processes.
Education
Interaction Design Foundation
Membership
March 2024 - Present
- I’ve completed various courses (check my LinkedIn for the most up to date information)
University of Cape Town
Project Management Foundations
April 2023 - May 2023
- Professional certification online short course endorsed by the Project Management Institute. (68.25 PDUs)
- I passed with distinction, class average was 54%
Open Window
Bachelor of Interaction Design
January 2016 - December 2019
- Major focused on frontend and backend development, software methodologies, and various programming languages including HTML, CSS, JavaScript, Kotlin, Swift, C#, and PHP.
- Electives included User Experience Design, User Journeys, Wireframing, User Testing, Information Architecture, and Communication Design.
Key Skills
Information architecture
Wireframing
Prototyping
Mobile responsive design
Workshop facilitation
Figma, and Adobe Creative Suite (Photoshop, Illustrator, After Effects)